Intensely Nourishes and Hydrates Hair - Strengthens Hair Weakened by Heat Damage and Brushing - Smooths and Easily Detangles. A primary contributor to hair fall, breakage occurs when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This strengthening hair mask intensely hydrates weakened hair to address hair fall caused by breakage from brushing. Recommended by professional stylists to fortify all hair types, its creamy formula moisturizes and softens hair.